Chase The Craft
All about the craft of home distillation.
Built on blood, sweat and tears, I was tasked with creating a brand and assets that reflected that for a cult following. I’ve got to watch Chase the Craft grow from a humble Youtube channel to an impressive brand with almost 500k followers, and a raft of unique products.
The Chase the Craft logo combines a water droplet with the alchemy symbol for alcohol, as a memorable icon.
Challenge Coin
A different sort of challenge…
The team tasked me with designing a challenge coin the represented “infinite inspiration”.
I created a distilling god of all things that grow: berries, grains, fruit, herbs, and spices. With infinite flavour combinations, it keeps you inspired and fuelled to pursue the craft.
A Brand that Looks great
On Screen
Product & Packaging
