Greater New Brighton
Emergency Response
How do you get people to care about emergency preparedness without scaring them?
Greater New Brighton is a community that has lived through hard times and years of emergency and recovery messaging. We needed to provide important information but also create communication that people would actually notice, understand and engage with.
The creative approach needed to feel local, approachable and useful rather than institutional or condescending, which meant finding a balance between serious information and an accessible, recognisable community voice.
Building a clear, engaging emergency communication system for a community that’s heard it all before.
Greater New Brighton Emergency Response was created to help a community prepare for emergencies without relying on fear or generic messaging.
I worked across strategy, creative direction and design to develop a communication approach that felt relevant to Greater New Brighton, from the brand and website through to educational campaigns, social content, signage and printed resources.
The result was a wide range of communication systems designed to make important information easier to understand, easier to find and, importantly, more likely to be acted on.
Strategy • Creative Direction • Brand Identity • Digital and Web • Campaigns • Print
Engaging, educational content creation
Educating a community on something that either seems mundane, or scary, isn’t easy! We did this through quirky and relatable educational videos and social media campaigns.
A website designed to find the right information: fast!
With important, community tailored information and resources for emergency situations, this website needs to be easy to use and navigate. It’s a simple, no frills design, while still capturing New Brighton’s unique personality and remaining engaging.
A Campaign that sparks action in the face of a cost of living crisis
A big problem: Many residents in the Greater New Brighton Community struggle with food security, and often live week to week. We needed a simple, affordable way to get residents to stock up on emergency food supplies.
I developed the Emergency Pantry Challenge campaign, running social media posts, and EDMs. This was a simple concept of creating weekly shopping lists and a meal plan, taking five weeks to stock up a family of four with three days of extra food for less than $15 a week.
A range of print assets to communicate quickly
From functional flyer and document design, to flags and signage that grab attention quickly.
