Greater New Brighton
Emergency Response
Brand strategy for engaging awareness and education in a tight community
Since the Christchurch Earthquakes, New Brighton residents have dealt with a lot. As a community that feels like high level consulting has happened over and over with little results, we needed to do things a little differently to reach them, with out scare mongering about the weight of emergencies and natural disasters.
Strategic community communication
An initiative dedicated to coordinating and managing emergency response efforts in the Greater New Brighton Community.
A website designed to find the right information: fast!
With important, community tailored information and resources for emergency situations, this website needs to be easy to use and navigate. It’s a simple, no frills design, while still capturing New Brighton’s unique personality and remaining engaging.
Engaging, educational content creation
Educating a community on something that either seems mundane, or scary, isn’t easy! It took a tailored, light-hearted approach, using iconic local imagery, and a sprinkling of humour, to make our message personal.
A range of print assets to communicate quickly
From functional flyer and document design, to flags and signage that grab attention quickly.
