New Brighton Online
Strategic Relaunch & Brand Identity
As Project Manager, I led the complete relaunch of New Brighton Online, transforming it from a simple community directory into a destination website that celebrates New Brighton’s unique character and potential.
A Dynamic Identity for a Dynamic Place
New Brighton isn’t one thing - it’s a rich mix of beautiful shoreline, wide open spaces, vibrant local culture, emerging redevelopment, and quirky creative energy.
The visual identity I crafted had to be just as versatile; capable of representing both the authenticity of the present and the promise of what’s coming next.
Website & Brand Designed to Grow with the Community
With significant housing growth and commercial development underway, New Brighton is at a pivotal moment. This project’s purpose was to highlight the area’s strengths, tell real community stories, and create a platform that can evolve alongside its people and opportunities.
High-Quality Visual Storytelling
I collaborated with local creators, Jaunty Productions and Fynn McLaughlan, uncovering what makes New Brighton exceptional. Together we produced immersive video content that captures authentic people, places, and moments. Not stock experiences, but lived ones.
Festival Recognition
I’m proud that one of our featured videos was selected from over 1,600 entries for the inaugural Aotearoa Mental Health Film Festival in 2023.