New Brighton Online
Strategic Relaunch & Brand Identity
As Project Manager, I led the complete relaunch of New Brighton Online, transforming it from a simple community directory into a destination brand that celebrates New Brighton’s unique character and potential, on a shoe-string budget.
A Dynamic Identity for a Vibrant Place
Fifteen minutes from Christchurch’s city centre, New Brighton is parked on a gorgeous shoreline, filled with wide open green spaces, and places to play.
Although the community was hit hard by the Christchurch Earthquakes, it’s a place full of hardy locals with vibrant culture, emerging redevelopment, and quirky creative energy.
The visual identity I crafted had to be versatile capable of representing both the authenticity of the present and the promise of what’s coming next. Both a nod to New Brighton’s Nostalgic hay day, and a positive future.
A Brand Designed to Grow and Guide the Community
With significant housing growth and commercial development underway, New Brighton is at a pivotal moment. This project’s purpose was to highlight the area’s strengths, tell real, authentic stories, and create a platform that can evolve alongside its people and opportunities. The community needed a cohesive brand to inspire, and a strong visual identity to guide further development.
A Go-To Website for Information
Even though 28% of visitors to Christchurch visit New Brighton, it’s often overlooked as a “tourist” destination. I designed a website that’s easy to navigate, that holds all the important information a visitor could want, along with housing interesting stories from that community that reveal what makes New Brighton truely unique.
High-Quality Visual Storytelling
New Brighton has exceptional stories to tell. I lead the production of immersive video content that captures authentic people, places, and moments, through engaging local creators. No stock b-roll. Just authentic content to highlight makes New Brighton exceptional.
Festival Recognition
I’m proud that one of our featured videos was selected from over 1,600 entries for the inaugural Aotearoa Mental Health Film Festival.